Besides my wide knowledge of the (environmental) consequences of mobility policy, I have a wealth of know-how on the socio-psychological factors that influence people’s transport behaviour. I’ve designed and conducted internet surveys to establish how drivers value electric vehicles and other innovative new alternatives. This know-how helps identify so-called ‘early adopters’, but also provides a picture of why people resist adopting such alternatives. That picture is vital if we’re to gauge the effectiveness of financial incentives and other measures to improve the appeal of electric transport.
For me, the best thing about research is when it yields new, unexpected but convincing insights that go on to inspire policy-makers to adapt their policies accordingly.